At 777ak, your privacy is taken seriously. This Privacy Policy explains exactly what personal data we collect, why we collect it, how it is used, and the rights you hold over your information. Please read this document carefully before registering or continuing to use the 777ak platform.
The following cards summarise our core privacy commitments. They are a plain-English overview only — the full legally binding text appears in the policy sections below.
We collect registration details, identity documents for KYC, transaction records, device and browser data, and gameplay activity. We collect only what is necessary for the Service to function securely and compliantly.
Your data is used to operate your account, process deposits and withdrawals in PKR, verify your identity, detect fraud, comply with anti-money laundering obligations, and send relevant communications where you have consented.
We share data only with payment processors, identity verification providers, fraud prevention services and regulatory bodies where legally required. We do not sell your personal data to third parties for marketing purposes.
We apply industry-standard security measures including SSL/TLS encryption in transit, restricted internal access controls, and regular security assessments to protect your data from unauthorised access, loss or disclosure.
Subject to applicable law, you have the right to access, correct, delete or restrict processing of your personal data. You may also withdraw marketing consent at any time. Requests can be submitted to our support team.
We retain account and transaction records for a minimum of five years following account closure to satisfy anti-money laundering and regulatory obligations. Anonymised analytics data may be retained indefinitely in aggregated form.
This Privacy Policy ("Policy") describes how 777ak ("Platform", "we", "us", "our") collects, processes, stores, shares and protects personal data relating to individuals ("Players", "Users", "you") who access or use the 777ak website located at https://777ak.cam and all associated services, features and interfaces (collectively, the "Service").
By registering an account, depositing funds or otherwise using the Service, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must not use the Service.
This Policy should be read alongside the Terms & Conditions and the Responsible Gambling Policy, both of which are incorporated by reference. In the event of any conflict between this Policy and the Terms & Conditions, this Policy shall prevail in respect of data privacy matters.
777ak serves players across Pakistan, including users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. We understand that data privacy is a significant concern for our users, and we are committed to handling your information with transparency, care and integrity.
In this Policy, the following terms have the meanings set out below:
When you create a 777ak account, we collect:
To comply with anti-money laundering obligations and to verify player eligibility, we may collect:
All financial activity on the platform is recorded, including:
When you access the Service, we automatically collect certain technical information:
Where you use our responsible gambling tools — such as deposit limits, loss limits, cooling-off periods or self-exclusion — we record and store that information as part of your account profile. This data is treated as Sensitive Data and is used exclusively to enforce your chosen restrictions and fulfil our duty of care obligations.
If you contact our support team by email or live chat, we retain records of those communications, including the content of messages and any attachments, for quality assurance, dispute resolution and audit purposes.
We collect your Personal Data through the following channels:
We process your Personal Data on one or more of the following legal bases:
| Legal Basis | Examples of Processing Activity |
|---|---|
| Contractual Necessity | Operating your account, processing deposits and withdrawals in PKR, settling bets, providing customer support. |
| Legal Obligation | KYC identity verification, anti-money laundering record keeping, regulatory reporting, responding to lawful authority requests. |
| Legitimate Interests | Fraud detection, security monitoring, platform analytics, improving user experience, responsible gambling monitoring. |
| Consent | Sending promotional emails, SMS or push notifications about offers, PSL cricket promotions, live casino events and other marketing communications where you have opted in. |
777ak uses your Personal Data for the following purposes:
We share your Personal Data with carefully selected third-party service providers who act as Data Processors under binding written agreements. These include identity verification platforms, payment gateway operators, fraud detection services, cloud hosting providers and customer support software vendors. All processors are required to handle your data only for the purposes we specify and to maintain appropriate security standards.
We may disclose your Personal Data to regulatory authorities, law enforcement agencies, courts or other governmental bodies where we are legally required to do so — for example, in response to a court order, anti-money laundering investigation or lawful information request. We will notify you of such disclosures where legally permitted.
777ak does not sell, rent or trade your Personal Data to third parties for their own marketing or commercial purposes. Any data sharing is strictly limited to the operational and compliance purposes described in this Policy.
In the event of a merger, acquisition, restructuring or sale of all or part of 777ak's business, your Personal Data may be transferred to the acquiring entity as part of that transaction. We will notify affected users as required by applicable law in such circumstances.
The 777ak platform uses the following categories of cookies and similar technologies:
You can control non-essential cookies through your browser settings or via any cookie preference tool provided on the site. Disabling analytics or marketing cookies will not prevent you from using the core Service but may affect certain personalisation features. Note that strictly necessary cookies cannot be opted out of while using the platform.
777ak implements a range of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction or disclosure. These measures include:
Your role in security: No security system is completely impenetrable. You are responsible for keeping your login credentials confidential, using a strong and unique password, and notifying us immediately at [email protected] if you suspect any unauthorised access to your account.
We retain your Personal Data for as long as your account remains active and for a defined period thereafter, as described below:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of active account + 5 years following closure |
| KYC and identity documents | 5 years from date of collection or account closure (whichever is later) |
| Financial transaction records | Minimum 5 years following the transaction date |
| Responsible gambling records | Duration of restriction + 5 years following account closure |
| Support communications | 3 years from last communication |
| Aggregated analytics data | Indefinitely (in anonymised, non-identifiable form only) |
Following the applicable retention period, Personal Data is securely deleted or anonymised so that it can no longer be linked to an identifiable individual. Extended retention may apply where required by a regulatory investigation, ongoing legal proceedings or a lawful authority request.
777ak operates a global infrastructure. Your Personal Data may be transferred to, stored in, and processed in countries outside Pakistan. When data is transferred internationally, we implement appropriate safeguards to ensure that the level of data protection is equivalent to the standards described in this Policy.
Such safeguards may include standard contractual clauses with our Data Processors, data processing agreements that bind recipients to confidentiality and security obligations, and transfers only to jurisdictions that maintain adequate data protection frameworks under the standards of the operator's licence jurisdiction.
By using the 777ak Service from Pakistan, you acknowledge and agree that your Personal Data may be transferred to and processed outside Pakistan in connection with the operation of the Service.
Subject to applicable data protection law and our regulatory obligations, you may exercise the following rights in respect of your Personal Data held by 777ak:
To exercise any of the above rights, contact our support team. We aim to respond to all data rights requests within 30 days. Where a request is complex or we receive a high volume of requests, we may extend this period by a further 60 days and will notify you accordingly. Identity verification may be required before we process a rights request to protect against fraudulent claims.
18+ Only: The 777ak Service is strictly for adults aged 18 and above — or the higher minimum age required by the operator or applicable licence jurisdiction. We do not knowingly collect Personal Data from individuals under the age of 18.
If we become aware that a minor has registered an account or provided Personal Data, we will immediately suspend the account, delete the associated data and return any deposited funds in accordance with our verification procedures. If you believe a minor has accessed the Service, please notify us immediately at [email protected].
Meeting the minimum age requirement does not automatically make online gambling lawful in your jurisdiction. Pakistani users must independently assess their obligations under the Prevention of Gambling Act, 1977 and any other applicable legislation.
777ak reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will update the "Last updated" date displayed at the top of this page. Where changes significantly affect how we process your Personal Data, we may notify registered players via on-platform notice or by email to the address on file.
Your continued use of the Service following the publication of any updated Policy constitutes your acceptance of the revised terms. We recommend that you review this Policy periodically to stay informed about how we are protecting your information. If you do not agree with an amendment, you must stop using the Service and request account closure before the revised Policy takes effect.
If you have any questions, concerns or complaints relating to this Privacy Policy or to the way 777ak handles your Personal Data, please contact our support team. We are available 24 hours a day, seven days a week, in both English and Urdu.
Support Email (plain text — not a link):
[email protected]Support Hours:
24/7 — English & UrduData Rights Requests & Responsible Gambling:
Visit the Responsible Gambling page →Now that you understand how 777ak handles your personal data, explore the rest of the platform. From PSL cricket betting to live casino games — all in PKR and built for Pakistani users across Karachi, Lahore, Islamabad and beyond.